New solutions give brand advertisers the ability to deliver more relevant and personalized ads to consumers while avoiding duplicates

DEERFIELD, Ill., February 15, 2022–(BUSINESS WIRE)–Today, Walgreens Advertising Group (wag) announced that it will launch new self-service programmatic and cleanroom solutions that allow brand advertisers to run campaigns more openly on their own conditions. The new self-service programmatic solution will provide the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns running on each advertiser’s preferred demand-side platform (DSP).

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(Graphic: Business Wire)

“We are excited to offer our advertising clients more flexibility in managing campaign reach and frequency on their preferred DSP, while creating a better customer experience through more relevant and optimized advertising,” said Luke Kigel, vice president of Walgreens Integrated Media. and head of Walgreens Advertising Group. “This solution allows the relationship between the brand advertiser and the retailer to be more transparent than ever and to provide a more integrated and human experience for the consumer.”

With the new services, brand advertisers can maximize the reach and scale of campaigns across all digital channels. With more than 95 million myWalgreens members and Walgreens approximately 1 billion daily customer touchpoints, the service can target shoppers from more than 70 key categories and advanced customer targets.

Advertisers can access the new self-service solution through The Trade Desk or OpenX, and more connections will be added in the future. wag’s connection with The Trade Desk harnesses the power of closed-loop reporting, where advertisers tie campaign performance to Walgreens sales data and optimize in real time to improve campaign efficiency, results and learnings. future.

With the addition of the Cleanroom, powered by Epsilon, brand advertisers will be able to measure customer overlap while maintaining the privacy of their first-party data.

The new advertising solutions were created with our customers in mind, using the best security safeguards within the platform. Since customer privacy is a priority, wag chose the Trade Desk solution because it taps into audiences that lack directly identifiable information.

The new programmatic self-service offering will be widely launched in Q2. Brands interested in exploring wag’s programmatic self-service offering, cleanroom solution and other advertising services can contact walgreens.advertising.group@walgreens.com.

About Walgreens

Walgreens (www.walgreens.com) is part of the U.S. segment of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities. As America’s most beloved pharmacy, health and beauty company, Walgreens’ goal is to champion the health and well-being of every community in America. Operating nearly 9,000 outlets across America, Puerto Rico and the US Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 9 million customers every day. Walgreens pharmacists play a vital role in the American healthcare system by providing a wide range of pharmaceutical and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms, supported by the latest technologies to deliver high-quality products and services to local communities nationwide. .

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