New York, USA, Sept. 26, 2022 (GLOBE NEWSWIRE) — According to a comprehensive research report by Market Research Future (MRFR), “Interactive Advertising Marketby Type, Vertical, Organization Size and Region – 2030 Forecast,” to acquire a valuation of approximately $123.3 billion at a significant growth rate of approximately 15.40% to flourish significantly during the period of evaluation from 2022 to 2030.

Overview of the interactive advertising market:

Interactive advertising refers to a method that encourages and promotes customer participation. The advertising method includes online interaction through web banners, videos and social media. Or it may be offline. The main purpose of interactive advertising is to boost customer engagement and communication with the ad indirectly or directly to offer feedback. The advertiser may use the comments to acquire analytical data used as a technique to stimulate advertising. The main benefit of interactive advertising is that it promotes customer engagement with advertisements. It also improves social communication between sellers and buyers. The advertising technique helps the customer to better understand the upcoming products and services and helps to know about the events. Over the years, the advertising industry has revolutionized and now uses mobile devices to reach a large group of audiences virtually anywhere, anytime. Conventional advertising has been replaced by digital advertising in recent times. At present, several companies are implementing interactive advertising, which is enhancing the growth of the interactive advertising market. The interactive advertising market has grown rapidly in recent years. The global media and entertainment industry has seen massive investment lately. This is mainly due to the increasing use of the Internet by the general public across the world.

Competitive analysis

The list of prominent players in the interactive advertising market includes companies such as:

  • Gray Advertising (US)
  • Ogilvy & Mather (USA)
  • BBDO (USA)
  • Droga5 (USA)
  • Crispin Porter + Bogusky (USA)
  • Wieden+Kennedy (USA)
  • The Martin Agency (USA)
  • Butler, Shine, Stern & Partners (USA)
  • German (United States)
  • Mullen Advertising (USA)

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Additionally, expanding TV and radio industry and increasing newspaper and magazine subscriptions are likely to catalyze the growth of the market during the review period. On top of all the huge investments, mobile advertising has seen massive growth recently because it’s incredibly convenient, highly targeted, and profitable. Several users are accessing the internet and mobile phones, which improves the performance of the global market.

Covered USP market

Market factors

The interactive advertising market has grown over the past few years, considering aspects such as the rapid increase in the number of smartphones, the growing number of social media users, advertising in e-commerce sectors and the acceptance of advertising techniques by brands and companies.

Market constraints

On the other hand, lack of knowledge about interactive advertising may limit the market growth.

Report Scope:

Report Metrics Details
Market size by 2030 $123.3 billion
CAGR during 2022-2030 3:40 p.m. CAGR
base year 2021
Provide 2022-2030
Report cover Revenue forecasts, competitive landscape, growth factors and trends
Key market opportunities The adoption of advertising techniques by brands and companies
Key Market Drivers Increase in the number of mobile users due to the use of multiple channels and devices
The effective use of media technologies and the creation of personalization media portals

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Impact of COVID-19

The global health crisis in the form of COVID-19 has had a significant impact on the majority of industrial sectors across the world. Travel restrictions and social distancing norms have caused massive disruptions in supply chain networks. On the other hand, unlike all markets, the interactive advertising market has seen substantially positive growth during the pandemic. With the rapid vaccination rates across the globe, the interactive advertising market is expected to grow significantly over the review period.

Sector analysis

Among all types, the online advertising segment is expected to secure the top spot in the interactive advertising market during the era of evaluation. The segment includes blogging, sponsorship, social media, video and mobile advertising. A wide range of interactive Facebook ads makes the social network one of the perfect choices for sharing engaging and immersive content. Massive use of social media applications such as LinkedIn, Instagram and Facebook advertising is another prime aspect driving the growth of the segment. Moreover, video advertisement is one of the most successful advertising media across the world, possibly buying a particular product after watching a video advertisement.

Among all organization sizes, the small and medium-sized business segment is expected to occupy the leading position in the interactive advertising market during the assessment era. The main parameter supporting the growth of the segment is attributed to the heavy use of social media advertising by these small and medium enterprises.

Among all the end-use sectors, the media and entertainment segment is expected to secure the number one spot in the interactive advertising market during the review period.

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Regional analysis

The global interactive advertising market is analyzed across five major regions: Asia-Pacific, Europe, North America, Latin America, and Middle East & Africa.

The MRFR analysis reports suggest that the North American region is expected to secure the top spot in the interactive advertising market over the assessment period. The central aspect supporting the growth of the regional market is the presence of financially strong nations. The region counts the United States as the main contributor to growth. The growth of digital advertising across the country is attributed to the high demand for advertising in this sector.

The interactive advertising market for the Asia-Pacific region is expected to show the fastest growth over the next few years. According to research reports from MRFR, the growing adoption of smartphones in the region is the central aspect supporting the growth of the regional market. Countries such as India, China, and Japan are replacing conventional advertising methods with modern ones, which in turn is considered to drive the growth of the regional market over the review period.

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The European regional interactive advertising market is expected to register positive growth in the coming years. The growth in per capita income encouraging the adoption of several digital gadgets is the central element causing an acceleration in the growth of the regional market.

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