WPP’s chief executive predicted a continued rebound in global advertising in 2022, although the company was “very concerned” about the conflict in Ukraine. Speaking after the marketing conglomerate set a target to grow its like-for-like revenue by 5% this year, Mark Read said the ad spend backdrop remained strong despite high geopolitical instability. Military action […]

Smartly.io, the leading SaaS social advertising platform for creative and successful marketers, today announced the acquisition of Ad-Lib.io, the next generation creative optimization platform. Continuing on its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem. With the acquisition, […]

[ad_1] Eearlier this year Manchester City Council declared its ambition to become a pedestrian paradise. “We want walking to be the main means of moving people in the city center,” proclaimed the town hall. transport plan. “Roadways and public spaces will be of high quality, well maintained, green and accessible – for everyone, regardless of […]

[ad_1] Getty / Thinkstock Job vacancy rates in the digital advertising and ad technology industry have more than doubled in the past twelve months to 9.8%, according to IAB Australia’s first Industry Talent Report. This increase, according to the report, is due to the combination of strong market growth, changes in visa rules, the lack […]

[ad_1] The California Attorney General’s Office began enforcing the California Consumer Privacy Act (“CCPA”) over a year ago and recently released a series of sample enforcement cases it has pursued against individuals. companies. The examples are anonymous and do not constitute a complete list of all law enforcement cases, but the descriptions can provide useful […]

[ad_1] Hawk Platform (formerly TabMo), the creator of the Hawk demand-side cross-channel platform (DSP), today announced a global partnership with Anzu, the world’s most advanced gaming advertising platform. The deal allows advertisers using the Hawk DSP to run their banners and video ads programmatically to Anzu’s game inventory, which includes some of the most popular […]

[ad_1] In the pre-digital world, advertising was widely distributed through print media, radio and television. Today, digital advertising has outmoded these channels, invading our desktops and laptops, smartphones, tablets and a variety of other internet-connected devices. And perhaps the biggest player in the online advertising space is Google. Australia’s competition watchdog, the Australian Competition and […]

[ad_1] BRUSSELS, Sept. 23 (Reuters) – Alphabet’s unit (GOOGL.O) Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, a move that could potentially affect ” help to avoid a long and disruptive probe and a possible heavy fine. EU antitrust cases have cost […]

[ad_1] Ads for Amazon services were discovered on more than 30 sites, according to the analysis. Quinn Rooney / Getty Images Major companies and brands including Amazon, Nike, Ted Baker and Asos have been found advertising on websites spreading misinformation about COVID-19, The Observer and the Bureau of Investigative Journalism reported. The Bureau’s analysis, which […]

[ad_1] Dozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have advertised on websites that spread disinformation and conspiracy theories about Covid-19, it has emerged. The companies, along with an NHS service, are among a string of household names whose ads appear to have helped fund websites that host false and […]

[ad_1] SAN DIEGO, August 24, 2021 / PRNewswire / – Permission.io (https://permission.io/), a leading provider of authorization-based digital advertising, today announced the availability of its blockchain validation node and full blockchain node on the Google Cloud Marketplace. With these two offerings available on Google Cloud Marketplace, users will have access to Permission.io’s secure private blockchain […]

[ad_1] Disney + Hotstar SVP & Head-Advertising Gulshan Verma called for an end. He was responsible for Hotstar Ads Business covering sales, sales strategy, operations, AdTech / Data partnerships, branded content studios (Hotstar Brand Lab), measurement / ROI and customer marketing. The email sent to Star India requesting confirmation of Verma’s departure went unanswered until […]