Producers selling local foods at farmers’ markets can learn about best practices, marketing tips, state regulations and available resources in a five-part webinar series presented in February by the University of Missouri Extension.

“This series will help farmers and other food producers gain knowledge to help them sell more of their food products at farmers’ markets,” said Leslie Bertsch, co-chair of the MU Extension Food Systems team.

Attendees will hear from extension specialists, successful growers, and representatives from the Missouri Department of Agriculture and the Missouri Department of Health and Senior Services. Participants will have the opportunity to ask questions and exchange ideas.

The five sessions, hosted via Zoom, run from noon to 1 p.m. Monday through Friday, February 7-11:

February 7. Develop niche products to reach new customers.

February 8. Increase sales by participating in the Senior Farmers Market nutrition program and/or doubling food dollars.

February 9. Learn the national regulations you need to know to sell your product on the market.

February 10. Learn about marketing and customer service best practices.

February 11th. Learn about resources available from MU Extension and the Missouri Department of Agriculture.

The cost is $20 for the entire five-part series. All sessions will be recorded and available for some time after the event.

Register at

The “Selling at the Farmers Market” series is brought to you by the MU Extension Food Systems team and sponsored in part by the USDA’s Sustainable Agriculture Research and Education Program.