Rounds introduces meat labeling law to fight false advertising

A bipartisan group of senators, led by Mike Rounds of South Dakota, introduced a bill to restrict the use of the “Product of USA” label.

Senator Rounds told Brownfield that the USA Beef Act would only allow products born, raised and slaughtered in the United States to carry this label. “Beef sourced from outside the United States that is currently allowed to be imported into the United States, repackaged and sold with a ‘Product of the United States’ label on it,” Rounds explains. “This is wrong. This is false advertising. They have been doing this for two decades.

Rounds says the current rules are confusing to consumers and deceptive. “We believe it is high time to stop the false advertising that current practice allows,” he says. “We want this product to make sense and consumers clearly think it means something, otherwise these processors wouldn’t label it that way using foreign beef.”

Bill is co-sponsored by: Bill Hagerty (R) Tennessee, John Thune (R) South Dakota, Cindy Hyde-Smith (R) Mississippi, John Barrasso (R) Wyoming, Cory Booker (D) New Jersey, Cynthia Lummis ( R) Wyoming and Steve Daines (R) Montana.

The legislation has been approved by the US Cattlemen’s Association, R-CALF USA, the South Dakota Farmers Union, and the South Dakota Stockgrowers Association.

The accompanying legislation is presented to the United States House by Montana Representative Matt Rosendale (R).

AUDIO: Senator Mike Rounds, South Dakota