Credit: Will Francis
Commercial radio advertising revenue rose 6.1% year-on-year in October, according to data released by Commercial Radio Australia (CRA).
The growth means advertising revenue in the capital’s five major markets reached $ 59.064 million in October, from $ 55.671 million a year ago.
âRoy Morgan Business Confidence has seen the biggest increase in October so far for 2021 and this is reflected in the continued monthly growth in radio advertising revenue year over year,â said the CEO of the ‘ARC, Joan Warner.
“The figures show that advertisers are increasingly confident as Sydney and Melbourne reopen.”
Sydney stations reported a 4% year-over-year increase in advertising revenue to $ 17.875 million in October.
Melbourne resorts rose 9.4% to $ 17.602 million for the month, while Brisbane rose 2.4% to $ 9.715 million.
Adelaide rose 1.5% to $ 5.6 million and Perth stations rose 11.8% to $ 8.272 million.
Figures include direct and agency advertising revenue and were compiled by media data analytics firm Milton Data.
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