At a Federal Deposit Insurance Corporation (“FDIC”) town hall meeting this week, the board of directors voted to finalize new regulations that will give the FDIC and the public better tools to ensure that advertising on deposits does not mislead the public. , consumers and businesses, as to whether deposits will be insured. The Consumer Financial Protection Bureau (“CFPB”) has issued the first of its regulatory circulars to provide guidance on the same issues, but has expanded the scope of products that may include misleading deposit insurance advertising to certain types of cryptocurrency products that claim to offer the stability akin to deposits. As the FDIC explains in the Federal Register notice that contains the final rule, the FDIC has broad legal authority to address these types of market issues, but to date has not place of specific regulation. The rule, which will be published as 12 CFR Part 328, focuses on advertising that: (1) falsely represents that any deposit is FDIC insured by using the FDIC name or logo; (2) knowingly falsely states that a Deposit is FDIC insured if such item is not so insured; or (3) knowingly misrepresents the extent or manner in which any Deposit is FDIC insured, if such item is not insured to the extent or manner depicted. In addition, anyone who “aids or abets another person in any of the above cases” is also considered to be in violation of the rule, which extends potential liability for rule violations well beyond the rule. advertiser, but also possibly advertising agencies or others. involved in the dissemination of these advertisements.