Business Wire India
PromotEdge, a Kolkata-based integrated creative and digital advertising agency, has proudly won the creative and digital mandate of two of the city’s biggest brands, namely Austin Plywood and Eagle Consumer Products.

The agency will provide creative design, web development and digital marketing services including SEO, social media, content and performance marketing for both brands as part of the assignment. The role would be to increase brand recognition and therefore the overall growth and revenue of the brand. PromotEdge’s team of experts have worked successfully with some of the best-known brands in D2C, FMCG, building materials and infrastructure and lifestyle. With its full experience in creative and digital marketing, the company is confident in implementing a well-thought-out strategy for the brands it has bagged.

Austin Plywood has always been a vibrant and energetic brand. This partnership will adopt a distinct and unique strategy to encourage more customer interactions for Austin Plywood with its consumers. PromotEdge’s deep expertise will help Austin achieve digital and communication both online and offline goals. ” said Nishant Agarwal, director, Austin Plywood.

For Austin Plywood, PromotEdge was also commissioned to create the next branding campaign. The agency will be responsible for the conceptualization and execution of the upcoming TVC Celebrity Campaign. The strong campaign will focus on the overall awareness of the Austin brand and its product prowess in the plywood industry. With this new campaign, Austin Plywood is poised to break the clutter and aims to fill positivity in the minds of consumers.

Priti Agarwal, JMD, Eagle Consumer Products, said of the association with PromotEdge: “What made us choose PromotEdge was their modern approach and a team of young talent. We were very impressed with their past work, the initial presentation, the strategies and the effort. to understand Eagle. “

EAGLE has a reputation of over 65 years for leading performance, quality and durability in insulated products and cookware as a true category creator. However, as new era competitors begin to reshape consumer perceptions of brands in the category, EAGLE’s former leadership position needs to be reintroduced and revived for consumers to experience the EAGLE brand with. the same fairness and the same importance that PromotEdge named as the agency of reference. will be taken care of in the best possible way.

Commenting on the association, Gautam Saraswat, who has been an expert in B2B marketing and building materials with over a decade of industry experience, and recently joined PromotEdge as Head of Growth and Marketing , said, “We collaborate in all markets to create and execute practical marketing and solutions. We assess business challenges and provide integrated creative thinking that delivers. We provide an unmatched resource of experience in the marketing industry, enabling us to deliver exceptional service and campaigns that exceed expectations. Our long-term customer partnerships demonstrate the strength of our performance, which laid the foundation for bagging these premium brands. “

It should be noted that PromotEdge’s qualifications and experience with D2C and B2B companies has helped them convert the pitch in association with Eagle and Austin as a creative and digital marketing partner.

Contact PromotEdge via