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P&G Ventures, the in-house start-up studio of Procter & Gamble, named a “second skin” startup Nanowired technologys as the winner of his Virtual Innovation Challenge today.

The company was one of four finalists in a competition overseen by P&G Ventures, which spotlights startups in industries where the consumer products giant doesn’t yet compete. P&G Ventures said they believe the finalists all have the power to revolutionize the way consumers live, age and care for themselves and their families.

Ohad Bendror, CEO of NanoSpun Technologies, promoted his company. The Israel-based company that develops “live active skin care products.” It is based on bioprinting technology and its products are made from living cells and organisms. The company harnesses the power of biology and industrial technology to create a skin care face mask. Face Mask Market Estimated At $ 1.4 Billion By 2024, Market Researcher Says KBV Research.

It provides protection for the microbiome, improving the skin as a key barrier between ourselves and the environment. The skin microbiome is the good bacteria on our skin, and it releases healthy materials such as vitamins, acids, and proteins. A healthy microbiome increases hydration, elasticity and anti-aging, Bendror said in a presentation. It also decreases wrinkles, UV damage and sensitivity.

Above: NanoSpun improves your skin’s microbiome.

Image Credit: NanoSpun

To support this microbiome, NanoSpun creates “second skin” products which are live active probiotics that release active compounds that are fresh for the skin.

“It improves the health and beauty of the skin,” Bendror said.

The company will sell it under its own brand and license it to others. It is completing skin pattern testing and will start selling it next year, Bendror said.

Other nominees included Wellesley Pharmaceuticals, led by CEO David Dill. His company designed Nocturol, a pill designed to provide up to eight hours of protection for those who suffer from frequent trips to the bathroom overnight. The pill is awaiting the results of clinical trials.

Another candidate was Ready, Set, Food. CEO Daniel Zakowski said the company wants to end food allergies. It makes an early food allergen system that gently introduces a baby to peanuts, eggs and milk in the form of a daily supplement. Designed by a team of doctors and parents, the goal is to make the early introduction of allergens as safe and easy as possible for families as they work to reduce the risk of allergens in children.

Juliana Carvalho, co-founder of One Skin, said her company makes a topical supplement designed to extend the life of your skin at the molecular level, improve skin health and strength, and give users younger looking skin for longer. This product is vegan and cruelty-free, and developed by a team of female PhDs.

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