Company winners are on average 15 years younger than their industry peers

MILWAUKEE, August 3, 2022 /PRNewswire/ — Northwestern Mutual wealth professionals have won 18 of the coveted spots – more than ever – on Forbes’ 2022 list of “Top Next-Gen Wealth Advisors”. Not only did the firm expand its presence in this year’s national rankings, but its advisors were also more than 15 years younger than their US counterparts on average.

The Forbes The Top Next-Gen Wealth Advisors ranking recognizes leading wealth professionals aged 40 or younger with at least four years of industry experience. Advisors are evaluated on a variety of performance criteria covering assets under management, revenue generated and modeling industry best practices.

“I am incredibly proud of the diverse, talented and trusted force of Northwestern Mutual’s wealth advisors, who are committed to making a lasting impact on the lives of the clients they so proudly serve,” said Aditi Javeri Gokhale, Chief Strategy Officer, President of Retail Investments and Head of Institutional Investments at Northwestern Mutual. “As we enter the largest intergenerational wealth transfer in history, more Americans are relying on the advice of financial experts. Northwestern Mutual’s presence in this year’s Next-Gen rankings once again demonstrates our ability to meet the ever-changing needs of this new generation of customers.

Those recognized as Forbes Top Next-Gen Wealth Advisors include:

Northwestern Mutual Investment Services and Northwestern Mutual Wealth Management Company, which are subsidiaries of Northwestern Mutual, provide a variety of investment products and services to assist clients with financial protection, wealth accumulation and preservation and distribution of wealth. These solutions include brokerage and advisory services, fiduciary services and discretionary portfolio management for high net worth individuals.

The pandemic has inspired Generations Y and Z to plan, but in a unique way, Northwestern Mutual is reaching out to them

The COVID-19 pandemic and the economic turmoil it has created have inspired many young professionals to make changes in how they plan, spend, and save money. They began to save more, pay down debt, invest, cut spending, and show renewed interest in life insurance.

Despite this seismic shift in the planning attitudes of Generations Y and Z, relatively few financial services companies are strategically positioned to engage these potential new customers. But Northwestern Mutual is. The company intends to thoughtfully engage potential clients when they are younger and emerging in their careers. In fact, the average age of a Northwestern Mutual financial expert is 39, more than 15 years younger than the US industry average of 55. according to JD Power.

On average, Northwestern Mutual customers become customers at age 32, significantly younger than the rest of the industry – especially among those who go beyond the transactional offering of a debit card or loan, or a one-time investment purchase, instead offering long-term financial planning and wealth management advice.

In addition to being younger, the firm’s financial experts have more credentials than most in the financial services industry. This combination of youth, relevance, ability and expertise allows the firm’s advisors to create long-term relationships with clients who cross 20, 30 and even 40 years.

About Northwestern Mutual

North West Mutual helping individuals and businesses achieve financial security for over 165 years. Through a holistic planning approach, Northwestern Mutual combines the expertise of its finance professionals with a personalized digital experience and industry-leading products to help its customers plan what matters most. With over $560 billion in the combined company and customer assets, $34 billion in revenue, and $2.1 trillion with in-force life insurance protection, Northwestern Mutual provides financial security to nearly five million people through life insurance, disability and long-term care insurance, annuities, and services brokerage and advice. Northwestern Mutual ranked 97th on the 2022 FORTUNE 500 and was recognized by FORTUNE® as one of the “World’s Most Admired” life insurance companies in 2022.

Northwestern Mutual is the trading name of The Northwestern Mutual Life Insurance Company (NM), Milwaukee, Wis. (life and disability insurance, annuities and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (Investment Brokerage Services), Broker, Registered Investment Adviser, Member FINRA and SIPC; Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), a federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long term care insurance). Not all representatives of Northwestern Mutual are advisers. Only representatives whose title includes the term “advisor” or who otherwise disclose their status as an adviser to NMWMC are accredited as representatives of NMWMC to provide investment advice services.

SOURCE North West Mutual