The new emission standards in the construction industry, when implemented, will boost exports to more mature markets such as Europe and North America from India, according to a senior executive from India. ‘industry.
BS (CEV/Trem) V standards, effective 1 April 2024, cover a wider range of motors, including those under 8kW and those over 560kW, and introduce PN (particular number) limits for motors with power between 19 and 560 kW.
Theoretically, we can also do (exports) today, but it is clear that you will harmonize production from domestic to export to more mature markets. And that will create additional opportunity and cost to do more efficiency,” said Fabrizio Cepollina, Vice President, Industrial Construction Segment Africa, Middle East and Asia-Pacific AME, CNH Industrial during a an interaction on the sidelines of Excon in Bengaluru.
The 5-day 11th edition of the CII EXCON 2021 International Construction Equipment and Technology Exhibition ended on Sunday.
CNH Industrial India is present in India through the brands Case IH, New Holland Agriculture and CASE Construction Equipment. It has its production plant in Pithampur near Indore Madhya Pradesh.
He said the plant serves 75 international markets spread across the Middle East, Africa and Asia-Pacific region, adding that when the new emission standards (CEV-Stage V/Trem will be put implemented in the construction equipment industry, this will open doors for more mature markets like Europe and North America.
He said the company had already spent more than $200 million on business in India over the past decade, but did not comment on the new investment CASE construction was considering to expand further in the market.
The company currently has a 7% market share in the backhoe loader segment and aims to double that over the next three years, he said.
Backhoe loaders and excavators, which are key equipment for any construction, have a very high demand in developing countries due to rapid urbanization.
At the Excon, CASE Construction Equipment rolled out a range of products, including a backhoe loader, vibratory roller, excavator and motor grader, in an effort to strengthen its position in the domestic construction equipment market.
“Today, our market share is 7%. The objective is to double it to 12-15% in three years. Our objective is to consolidate our second position in a much more solid way,” he said. declared.
He pointed out that the company’s goal is to target the domestic market and then further expand exports.
Stating that the level of localization of excavators and backhoe loaders currently stands at 90%, Alok Jha, Sales and Marketing Manager for India and SAARC, said that in India, the main categories of backhoe loaders are compact, 50 HP, 75 HP and 90 HP and that company is present. on all these segments.
“In the future, we want to consolidate our positions not only on the product, but also on the augmented product.
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