Digital marketing expert Helen Culshaw, who runs Ascendancy in Newport, is launching the dedicated webinars this month.
Helen has extensive business and commercial marketing experience in many high performing eCommerce companies.
The webinar series aims to support e-commerce businesses on a range of topics from improving product photography to building a system that ensures a streamlined returns process.
Helen said: âMany ecommerce businesses have grown tremendously over the past 15 months, they’ve grown, hired more staff, bigger premises, and learned to deal with higher order levels. high.
âWe looked at how this industry might change after the pandemic – will customers continue to order with such frequency or will e-commerce companies have to work even harder to maintain higher sales levels?
“These webinars will highlight case studies and offer talks from market leaders and industry experts who will provide advice and knowledge based on their experience and expertise.”
Webinars are aimed at those in leadership positions in small to medium-sized e-commerce businesses and tickets are free and must be reserved in advance.
The first webinar will take place on July 21 from 10 a.m. to noon where Helen will discuss how ecommerce businesses can capitalize on the growth of 2020 before welcoming Laura Gee of ReBOUND Returns to talk about creating a great experience. back for customers.
Laura has worked at ReBOUND for almost three years and has spent most of her time evaluating retailer return policies and conducting consumer surveys to find out what shoppers really want from a return experience.
She said: âMy goal is to put on the table all the facts and statistics that businesses need to launch a returns project, and I will also share some insight into the importance of putting your returns strategy in place. from the start. “
A replay of the webinar will be emailed after the event and other events will take place starting in September.
To reserve your spot, visit eventbrite.com/e/wake-up-your-online-sales-tickets-161344919999