Sports marketing expert Jose Eshkenazi Smeke points out some new challenges in the organization of sports events.
– JosÃ© Eshkenazi Smeke
MIAMI, FLORIDA, UNITED STATES, December 31, 2021 /EINPresswire.com/ – Faced with the uncertainty generated by recent events, sports marketing expert Jose Eshkenazi Smeke said that sports leagues are ready to take on these new challenges.
We will know the impacts of this new variant in the coming weeks. It’s time to prepare, not to be alarmed. To strengthen health measures, said the main leader of virtual advertising, JosÃ© Eshkenazi Smeke.
To date, the massive events have not been a trigger for contagion. The organization of Formula 1 in Mexico was a success in this direction. In the case of Mexico, given that sporting events are mostly held in open spaces, this has likely helped reduce the risk of contagion, said Jose Eshkenazi Smeke.
Regarding the capacity of Mexico to establish mechanisms to guarantee the holding of sporting events, he added: Vaccination is the first piece to meet this challenge. Mexico has made progress in this chapter despite all its challenges, and Mexico City and its metropolitan region have made significant progress in this area. We are certainly not faced with a debate around the application of the vaccine in Mexican society compared to the challenges of other countries.
Indeed, various media have highlighted the success of Formula 1 in CDMX based on the implementation of the F1 Fast Pass.
In addition to the impact that sporting events have on viewers on television ratings, the expert in sports advertising on television established: âThe ratings for broadcasts of sporting events in Mexico and abroad are notorious. We see it in the NFL and the Liga MX BBVA Bancomer. The public likes to watch games with fans. It’s part of the great community celebration that sporting events bring us. “
Concerning the future of televised audiences, he commented: âDespite the restart of operations, we observe that the audiences for the retransmissions of sporting events are maintained. It is hoped that sporting events and reality shows will remain the core of television content.
Finally, executive Jose Eshkenazi commented: Entertainment is an insignificant change. The current situation we are living has allowed the development of the NTF in the growth of sport and esport, among others. That is why we can say that some areas are successful while other areas of the industry face significant challenges. Fortunately, we have seen growth in the virtual advertising category in our sporting events and reality divisions. Our customers find results that reinforce their marketing strategies with our products.
About JosÃ© Eshkenazi Smeke
Jose Eshkenazi Smeke is the CEO of Soccer Media Solutions, a Mexico-based sports marketing company, and a specialist in sports marketing and digital marketing. He is passionate about the outdoors, digital advertising and the combination of the two.
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