Display media company JCDecaux has officially launched its JCDecaux ACADEMY e-learning course – a market-leading, vendor-neutral program designed to foster understanding and awareness of the power of outdoor advertising digital.
The course is free and includes real world examples, case studies and key elements of the advertising business in Australia and around the world.
Max Eburne, Commercial Director of JCDecaux, said: “Digital outdoor advertising has exploded in Australia over the past 12 months, with digital revenue accounting for almost 60% of total outdoor advertising revenue. However, while media owners have invested billions of dollars converting analog (print) sites to digital screens, campaigns are often executed analog. This means the channel is not being utilized to its full potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change that by educating and improving the skills of the entire industry.
Essie Wake, Chief Marketing Officer of JCDecaux, said: “As the industry’s favorite brand building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know. now, to stay ahead of the curve and take full advantage of the promise of the outdoor digital channel in 2022. And it won’t take an age to complete either – it’s ten concise modules, made up of small videos of 15 minutes, jam-packed with great real-life examples, case studies and takeaways from Australia and around the world.
The free course covers a variety of topics including public and private media, media planning in today’s world, creating creative impacts with digital signage, building outdoor digital audiences, programmatic trading, measurement and optimization.
JCDecaux ACADEMY has launched a marketing campaign featuring different personas to show its relevance for all industry professionals looking to tackle data-driven targeting, understand creative nuances or seek new strategic solutions. Participants can register now on the official JCDecaux Academy website.