How To Start Advertising Your Small Business Online | The good trader | Open mic
When starting a small business, the aspect of creating your marketing campaign can be daunting. Traditional marketing methods, SEO, social media, blogging, and email marketing can be overwhelming to know what it is, how it works, and how to optimize each tool successfully. Plus, not having the money to hire someone in the know-how right now can be increasingly frustrating and leave you feeling stuck.
If you are looking for marketing tips, plans and strategies, please be thankful that you clicked on this page. Not only is digital marketing for small businesses our specialty, but we’ve also listed all of the ways you can advertise your small business effectively when you start your business.
Start with the basics: The website
Every business needs a website to be successful. Your goal is to get people to your website. While there are many techniques for doing this once your customer is there, you need to have the information readily available to let them know about your business and encourage them to secure a purchase.
A good website should reflect your brand’s personality and answer any questions a customer may have; it must answer the Who, what, where and why?
Get on Google
For your customer, Google is the first place to start trying to find you. A Google My Business account allows you to appear in search results when people search for you online. It’s also free, so for a small business it’s the perfect tool because you keep tabs on the marketing budget.
A Google My Business account ensures that when someone visits your business in Google search and on Google Maps, they find it. Once they do, your list shows searches for where and how to visit your store, whether you have a web or physical address.
Not only that, it gives you access to analytical data which allows you to effectively monitor your performance. You can also easily update your customers; You can post updates to share that you have extended services, temporarily closed, or fully reopened.
With setting up your Google My Business account, the job isn’t just done. You need to make sure that Google notices your website.
Search engine optimization sounds technical and complex (which is why they probably shortened it). SEO is a process of optimizing your online content so that a search engine likes to show it as a top result for searches for a specific keyword. Consistency is the key to SEO. Our advice on the best ways to get the most out of your website is
Location, location location
While social media doesn’t have a direct impact on your local SEO, there are ways to guarantee and report your business location to Google and other search engines that will increase your visibility to your audience. target.
Set up your business as a location on Facebook. This can ensure that users tag on their social networks and will further amplify your visibility.
When describing your products and services, be sure to optimize your location. Secure your business listings, social media profiles and website pages. Geography related keywords should be placed as often as possible in your website titles, headers, image tags, body, and meta descriptions to increase your local visibility.
Configure your social networks
A strong presence on social networks is essential; it’s not just how you will interact with your customers; this is how they will interact with each other.
However, maintaining a presence on social media is a lot of work. It’s easy to get excited about having as many likes and followers as possible; However, you need to plan your social media strategy. For example, you could aim to acquire customers or increase your conversion rate, rather than just racking up likes.
Choose the social media platforms that are right for your business, seek inspiration from your competition, and see what works and what you want to improve for your own social media strategy. Each platform has a different audience. If you’re looking to target Gen Z, stick with Instagram and Tiktok; don’t be afraid to jump on trends and join the conversations.
Plan your content; Spontaneous posts are great, but if you’re counting on waking up and wondering what to post today, it’s just stress you don’t need. Not only are you wasting time brainstorming ideas, but it’s time that could have been spent interacting with your audience from this download. Look for an app that helps you plan and schedule your content, such as Planoly, Buffer, and Social Sprout.
Digital marketing for a small business, as mentioned at the start, can be stressful and complicated, and as your business grows there is a lot more to learn (trust me). So if you need a helping hand or just need some honest advice, contact us at The Good Marketer; we are more than happy to help point you and your business in the right direction.