Digital advertising is also known as internet advertising / online advertising. Digital marketing is the most effective medium of advertising hence its increasing popularity which is propelling the growth of the market. The increase in digitization and technological improvement are also working positively on the growth of the digital advertising market. The number of users on social media, along with Facebook, Twitter, Instagram and others, is slowing the growth of the digital advertising market.
According to the report analysis, âGlobal Digital Advertising Market: Current Analysis and Forecast (2020-2026)â indicates that Alibaba, Amazon, Facebook Inc, Alphabet, Microsoft Corporation, Sina, Nokia Corporation, Tencent, Twitter and Apple Inc and many others are the major entities which have recently functioned more efficiently in the global digital advertising market to lead the highest market growth and record the great value of the market share all over the world during the span. review while increasing the applications and specifications thereof, implementing the policies and strategies of enlargement and profit, analyzing the strategies of enlargement and policies of profit, disseminating the taking of awareness related to the advantages and applications thereof, establishing the various research and development programs, offering better consumer satisfaction, lowering prices associates of these, employing young and active staff, analyzing the strategies and policies of the government and similar entities, and improving the qualitative and quantitative measures thereof.
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Although advertising plays a vital role in determining the image of the product, thereby supporting consumers in their decision to purchase the product. The weight of advertising is increasing every day with the increasing influence of social media, increasing the penetration of smartphones and the internet, and raising the level of awareness. A competent amount of money is spent on advertising campaigns that bring organizations billions of dollars in profits.
In addition, it is a “product of first necessity” for any business, geared towards commercial success, and its expenses are increasingly luxurious. The traditional media of communication was once considered an imperative medium of advertising a few years ago, however, in recent years, digital media has experienced a tremendous boom and has become one of the pivotal modes of communication in marketing and in advertising to structure the sustainability of the brand. Digital marketing has become more famous after the absorption of the latest technologies in companies.
On the basis of advertising format, the report segments the global digital advertising market into search advertising, banner advertising, social media advertising, video advertising, and classifieds. In 2019, the search advertising segment registered the market and is expected to remain dominant throughout the 2020-2026 review period. Search advertising allows the user to directly display paid advertisements among search results on multiple search engines, such as Google, Bing, and Yahoo.
On the basis of programming type, the market is segmented into programmatic and non-programmatic type. In 2019, the programmatic segment controlled the leading share in the global digital advertising market as they represent the highest user penetration and availability in the respective market. On the basis of the platform, the market is divided into desktop and mobile platforms. In 2019, the mobile platform generated USD xx billion in revenue in the global digital advertising market. Considering the importance of smartphones and internet penetration, it was found that in the US online advertising market, mobile internet advertising revenue is showing significant growth due to the increasing adoption of devices. mobile.
However, the Covid-19 outbreak has had a positive effect on the digital advertising market. The epidemic leads to blockages and work-from-home scenarios; individuals do not leave their homes, which is leading to the growth of the digital advertising market. Individuals have become more attracted to online portals and social networking sites, which has resulted in an increase in the online population and streaming. The COVID-19 pandemic is effectively impacting multiple industries, and digital advertising is no concession. With the COVID-19 outbreak, business owners are weighing their marketing efforts and wondering if this is the best time to run ads online.
Over the years, technological improvements in the Internet, linked to its increasing commercial use and the rapid increase in the number of Internet users around the world, have not only shaped the evolution of online advertising and produced different forms of advertising. digital advertising, but have also contributed to the growth of new advertising business models and new levels and market players.
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Ankur Gupta, Marketing and Communication Manager
Ken Research Pvt. Ltd.,
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