The American car multinational Ford Motor Company recently published an advertisement on its Youtube channel which appears to attack the richest man in the world, Elon Musk, who is also the CEO of the largest electric vehicle manufacturing company. Tesla Inc.’s new one-minute ad campaign aired during the annual American horse race – The Kentucky Derby and in the video it appears that in a few scenes a voiceover takes some subtle jabs at the Tesla and SpaceX chief Elon Musk.

The first scene of the video shows a person scrolling through a smartphone, followed by a man speaking in voiceover saying, “Right now it might seem like the only people that matter are the loudest, the ones who want to tear down the things, and they fly off on their own personal spaceships when the going gets tough,” the video then shows the rocket launch which is apparently a nudge at the CEO of Tesla who is also the head of SpaceX – the space transportation service provider.The opening scene can also be interpreted as a shot at Elon as he is obsessed with space exploration.

In subsequent scenes, the ad then focuses on praising the efforts of Ford Motor Company employees, saying its workforce of 182,000 is building “great things, new things” and “things that will change the way we do things.” things “. Ford, with this new ad campaign, also touted the achievement of producing more vehicles than any other automaker in the United States of America, as well as announcing its $50 billion commitment to electric mobility.

A Ford spokesperson expanded on the ad, saying, “The purpose of the ad campaign is to celebrate all workers, starting with Ford, which is employing more hourly workers in the United States and assembling more vehicles in America. than any other automaker,” he further added that the approach “is to use spaces that typically idolize tech gurus, CEOs, and celebrities to elevate our everyday builders and manufacturers.”

Ford’s ad taking those jabs at Elon didn’t appear out of the blue, it came as the US automaker aims to drive Musk-led Tesla Inc. out of the electric vehicle market. Currently, Tesla is the largest electric vehicle manufacturer in the United States and now the entry of these mainstream automakers is an attempt to dethrone the market leader by flooding the electric vehicle market with tons of new all-electric models.

This isn’t the first time a car manufacturer has thrown Elon under the bus, either. Earlier manufacturers like Polestar, a Swedish electric vehicle startup, also dealt direct blows to Tesla’s CEO. The company, in a Super Bowl ad titled “No Compromise,” declared the phrase “no conquest of Mars” as part of a larger list of terms that acted as a guarantee of techniques it didn’t. would not continue. The ad attempted to poke fun at the SpaceX chief who had previously shared his thoughts on colonizing Mars.