Diquer said: âMilo is a key addition to our management team here in Chicago and I couldn’t be more delighted to have him join us. His incredibly diverse international experience and extremely successful track record, combined with his entrepreneurial spirit, passion and creative spirit will be essential to our strategic approach in this time of transformation. “
As an Irish American of Chinese descent, originally from Dublin, Ireland, and grew up in Queens, New York, Chao brings to her role an integrated skill set and a diverse international perspective, having held leadership positions in multiple agencies and global start-ups. He has a long and highly regarded career, starting in new York and working around the world in Europe and Asia on customers as diverse as Dell, Sony, Toyota, Mars, Philips, Unilever and PepsiCo.
Chao returns to the DDB network with over 22 years of experience and a unique set of skills, including creative and branding, platform, commerce and start-ups. During his career, Chao spent time at DDB in Asia, as regional planning officer in Singapore and rose through the ranks to the head of strategic planning to Greater China before leaving for the Omnicom TBWA agency.
Noted Eric Zuncic, Chief Strategy Officer, DDB North America: âMilo is one of the few multidisciplinary strategists who have always been at the service of the broadest possible definition of creativity. scale, in every industry, everywhere, is in the spotlight of his ability to develop unexpected ideas that move business forward. “
Most recently, Chao has spent the last two years at Los Angeles leader in marketing communications for simplehuman, a privately held home goods company. There he was tasked with executing a new branding strategy following a very successful brand consulting engagement during his tenure as director at chao & chao. Chao founded his own company to help major brands and agencies, including Lego and Ford, penetrate more deeply into the Chinese market, through his experience as an expert in residence at that of Shanghai leading start-up accelerator, China Accelerator. Chao is still the mentor and has advised over 100 digital start-ups, ranging from bitcoin to blockchain and upcycling to influencer marketing. With his entrepreneurial background, Chao is strategically aligned with market disruptors and the speed of business today, and this information will inform him in his role during a new era for DDB Chicago.
âI am very happy to return to the DDB network and join the Chicago office under the direction of Andrea. I look forward to building on DDB’s strong creative heritage by infusing a reinvented strategy that results in a truly unexpected creation. works,“said Chao.
Additionally, Chao feeds his own obsession with creativity through a series of podcasts. The Milo Chao show, originally intended for an audience in mainland China, where he interviewed advertising legends including Lee clow and Georges laws, as well as some of China’s most famous creative minds.
ABOUT DDB AROUND THE WORLDâ¯â¯
DDB in the world (www.ddb.com) is one of the largest and most influential advertising and marketing networks in the world. DDB has been named Network of the Year 2021 by D&AD and ADC, as well as several times by the Cannes International Festival of Creativity and the main advertising publications and awards in the sector. ARM has ranked DDB among the top 3 networks in the world for 12 of the past 15 years. Network customers include Molson coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson and the US military, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of over 200 offices in over 70 countries with its flagship office in New York, NY.
Omnicom Group Inc. (NYSE – OMC) is one of the world’s leading marketing and corporate communications companies. Omnicom’s branded networks and many specialist companies provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other communication services. specialized to more than 5,000 customers in more than 70 countries.
Contact: Donna Tobin, Global Marketing and Creative Director, DDB Worldwide [emailÂ protected]
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