Summary: Click Fraud Prevention Firm Polygraph uses insider knowledge to combat emerging fake click scams targeting online advertisers.
BERLIN, March 24, 2022 (GLOBE NEWSWIRE) — A growing trend of online scammers monetizing popular advertising keywords, using real clicks from unsuspecting website visitors, can now be combated by insider knowledge. insiders coming directly from those involved in cyber fraud.
Although “click fraud” is a relatively new type of crime, it is quickly establishing itself as the main method used by criminal gangs to illegally earn millions of dollars.
English teachers working overseas have been recruited to create a respectable face for operations and often don’t realize they are involved in fraud as they are tricked into believing it is a legitimate business. A teacher who spoke about the scam said he was able to earn tens of thousands of dollars before cutting ties with the criminals once he realized it was a fraud.
Polygraph has developed techniques to monitor the activities of cybercriminals involved in click fraud, establishing methods to detect and eliminate the fake clicks they use to profit from online advertisements. By using their own playbook, built from inside information on the techniques developed by fraudsters, Polygraph teams are able to protect advertising budgets and eliminate further attacks.
The cybercriminals who use click fraud the most target the three industries that work closely together in online marketing; the advertiser, the publisher and the advertising agency.
The advertiser paying for the “advertising clicks” and wishing to attract visitors to his website, he is exposed to the risk of click fraud committed by fraudsters posing as legitimate publishers.
Click fraud is committed by displaying advertisements that use high-value keywords – those requested by advertisers – and uses technology and trickery to coerce large numbers of web visitors into clicking on the advertisements.
The publisher receives money every time an ad is clicked, with the advertiser’s fee split roughly 60/40 between the publisher and the ad network.
By creating their own publisher accounts – websites that display ads – click fraud gangs can choose which ads are displayed and how often they are clicked.
One industry targeted by click fraud gangs is the “payday loans” industry due to its high paying advertising keywords. Cyber criminals display ads based on more than 1000 keywords related to payday loans which results in huge losses for advertisers.
According to Trey Vanes, Marketing Director at Polygraph, this new scam often stays under the radar due to its use of real web traffic.
“In the past, cybercriminals used traffic from bots – software pretending to be normal website visitors – to click on advertisements. But due to the recent increase in bot detection software, criminals now frequently buy real website traffic and use trickery to coerce visitors into clicking on advertisements. This allows the fraud to go undetected as it appears as legitimate ad clicks by people.
“Each click only brings a small profit to scammers, but multiply that by millions of clicks a day and dozens of publisher websites, and the profits are huge.”
Using the insider knowledge it has gathered, Polygraph can detect this fraud and help advertisers:
- indicate which of their advertising keywords are targeted
- see which ad networks are sending the most fraud
- provide details about each fake click so they can get refunds from ad networks
- prevent bots from seeing their Google ads
For more information, please visit https://polygraph.net
About the polygraph
Based in Berlin, Germany in 2021, Polygraph monitors the activities of click fraud gangs, including how they operate, who they target, the techniques they use and how to detect their fraud. We go way beyond bot detection to make sure your ad dollars aren’t stolen by cybercriminals.
Friedrichstrasse 114A Berlin, 10117 Germany
Trey Vanes, polygraph
+49 (030) 2204 4851