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Performance marketing and analytics platform provider Intelligence has been selected by the online and mobile sports betting brand BetRushmore to be its exclusive partner for the acquisition of users in the growing American market.

As part of the agreement, Intelitics will handle all marketing, user acquisition and tracking activities of BetRushmore. This includes complete creative design, from brand to assets, as well as managing all of the operator’s user acquisition spend on pay media, affiliates and other channels.

This will then be monitored and tracked through the Intellitics platform and back office, which provides real-time insight into the performance of all activities. This allows for instant changes to business and campaigns, maximizing the return on ad spend.

The deal, according to Intelitics, strengthens its platform and its marketing and user acquisition activities, with further growth expected over the next few months and other ongoing deals as well as new investments in its technology. and its platform.

BetRushmore is a new operator and will debut in the Iowa market with its online and mobile sports betting brand and other states will follow shortly thereafter. The company is also on the cusp of launching a land-based bookie in South Dakota, where it is based.

Pierre Allan at Intelitics, said, “We are delighted to have been selected by BetRushmore to handle all of the operator’s marketing and user acquisition activities, first in Iowa where it will make its debut in online sports betting, then in other states where it will enter.

“With player acquisition costs already high, it is important for operators to ensure that they are getting the best return on ad spend and our proven approach and our leading platform and analytics tools on the market allow us to do it for our partners.

“BetRushmore has a big brand and big ambitions for the US market, and we look forward to working closely with the team to ensure their marketing and UA are up to par.”

Gary the King, President of BetRushmore, said, “As we debut in the Iowa market, we want to jump in the race and make sure our marketing and user acquisition strategies and activities are working from day one. . .

“At Intelitics, we have a team of marketers combined with a powerful platform that will allow us to achieve our goal of acquiring customers at scale but with optimal return on investment.”