MOUNTAIN VIEW, CALIFORNIA – (COMMERCIAL THREAD) –Aerospike Inc., the leader of real-time data platforms, today announcement global technology company, Criteo (NASDAQ: CRTO), selected Aerospike to deliver a digital transformation project that dramatically improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80%, achieving millions of dollars in cost savings per year and reducing CO2 emissions.
Criteo is a leading global technology company that combines business data and intelligence to deliver digital advertising that empowers marketers and media owners to drive business results. Before Aerospike, Criteo combined an open source NoSQL database with caching solutions. The Criteo platform must match an advertiser’s content with the interests of an Internet user 950 billion times per day and respond in just 50 milliseconds. These loads of data and requests continually increase to provide rapid responses to help advertisers reach more consumers and increase their online sales.
To meet new and future ones petabyte scale requests, Criteo has turned to the Aerospike real-time data platform, which will reduce its server count by more than 80% for millions of dollars in annual IT savings.
âOur demands for data are growing exponentially and we need a real-time data platform that can handle our current needs while ensuring that we can adapt and evolve for the future,â said Diarmuid Gill. , CTO of Criteo. âThe Aerospike real-time data platform takes us to the next level in scale and performance and provides us with a standardized platform that ensures our customers can meet the rapid response times they demand now and in the future. ”
âIn order to meet the latency needs of the ad technology industry, all other solutions need a bezel to sit on,â says Geoff Clark, managing director EMEA, Aerospike. âThis is where Aerospike is different. Aerospike runs on DRAM and Flash, which makes it faster, more powerful, and much less server-intensive. If Criteo were to double its data needs tomorrow, it would still need less than a quarter of the servers it had previously. This once again demonstrates the ability of the Aerospike real-time data platform to operate powerfully at scale while delivering significant cost savings to businesses, âadds Clark.
For more information, please visit https://www.aerospike.com
the Aerospike The real-time data platform enables businesses to act instantly on billions of transactions while reducing the server footprint by up to 80%. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance down to the petabyte scale with five-to-nine availability with highly consistent, globally distributed data. Apps built on the Aerospike real-time data platform fight fraud, deliver recommendations that dramatically increase cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Wayfair, and Yahoo rely on Aerospike as their database for the future. Based in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.
Criteo (NASDAQ: CRTO) is the global technology company that provides the world’s leading commerce media platform. 2,500 Criteo team members partner with nearly 20,000 marketers and thousands of media owners around the world to activate the world’s largest business data set to improve business results. By fueling reliable and impactful advertising, Criteo brings richer experiences to every consumer while supporting a fair and open Internet that enables discovery, innovation and choice. For more information, please visit www.criteo.com.