Often times, it’s not what you know, but how your keywords rank in the SEO world. When your website ranks on the first page of Google search for the right keywords, it allows you to drive the right traffic to your website and generate the best chance of converting.

If your potential customers want to learn something, buy a product, or subscribe to a service you offer, they can do what we all do on a daily basis and “Google it”.

Google’s search engine examines dozens of ranking factors to determine which websites should appear as a search result for each keyword. One of these factors is to match the search query made with the content of websites linked to specific words or phrases.

Keyword research allows It’s up to you to find the keywords that your customers are most likely to type in Google. This can give you a better understanding of your customers, as well as their weaknesses, needs, and goals based on the terms they search.

You can use this information to produce content yourself to answer these questions and needs, or you can learn areas of your website that need improvement to provide the best return on your investment. One of the most effective forms of research is “long tail” keyword research. Longtail examines unique searches and very specific phrases that people use when searching for a product.

However, there are plenty of creative ways to use keyword research to provide unique information in order to outsmart your competition. Let’s take a look at 7 of the most effective less traveled paths to keyword building success:

1. Know where to find your keywords

Finding relevant keywords for your business can be pretty straightforward. If, for example, you sell stationery supplies, you may find keywords such as “fountain pens”, “exercise books”, “printing supplies”, or “back to school supplies”.

While these keywords can be a great place to start, it’s safe to assume that if you can figure them out in seconds, so can your competition. With that in mind, let’s dig a little deeper into the options available to you.

Fortunately, the technology exists to help automate the process of finding high-value long-tail keywords that might be perfect for attracting business.

More specifically, Google Ads offers a Keyword Planner, which can help automatically scan the search engine query history to identify exactly what your audience is looking for.

(Picture: Ahrefs)

Another creative way to spot keywords is to research keywords on the websites your customers are using. Although Google’s Keyword Planner offers rich information, chances are your competition will see the same results as well.


Using big websites like Amazon, Google, and Wikipedia, you can see a range of advance suggestions created based on search volume. This can provide a great starting point for creating long tail keywords for your business. Additionally, websites like Wikipedia and Amazon often offer topic categories or subsections that narrow down the information and products available. Again, this can be very helpful in determining what type of keywords to use in the content you are creating.

2. Get a visual to find suggestions

The key to successful keyword research is finding your search terms and keywords in new places. Depending on your niche, it may be useful to search for images. Googlebot can understand the content of an image by automatically detecting objects in images.


(Picture: Heartbeat)

Because we are encouraged to add ALT descriptions with every image we have on our websites for SEO purposes, this principle can be reversed so that we can see keywords in image descriptions that match our business as a great way to create new ideas .

There are many sites where you will have access to online images that are not copyrighted, and you will be able to find the ones that best suit your industry. You can see that the best sites offer an impressive range of versatility, which means that the search patterns may differ with the suggested keywords and the images you identify.

3. Find relevant popular content

Now it’s worth exploring what your industry competitors are creating in terms of content. Look for things that interest you personally and think about how you can improve what they do. Also watch out for things you don’t like and topics worth avoiding.

To grow our stationery business, we can look at industry leaders like Paperchase, Rymans, and WHSmith and see that all three have blogs that have huge volumes of content to browse. Paper hunt covers topics heavily related to the industry, like content regarding stationery storage as well as articles on wellness and activities that can keep you calm – all with a stationery theme.

It should be borne in mind that this is not just about the content you like or dislike, but rather what pleases the customer. To better understand what resonates with your target audience, keep in mind the social shares and discussions that arise from blog posts.


Using Ahrefs Content Explorerwe can see a few examples of posts that got a lot of attention on Pinterest on the topic of “back to school stationery” and there are many other potential content ideas that could come out of a simple keyword research. To perform a search like this, you’ll need an Ahrefs account. After signing in, go to the Content Explorer tab and use your sorting options to see which pages have been most successful based on various metrics.

4. View your keyword options

There are online platforms that can help visualize ideas and potential long tail keywords. Websites like Answer The Public might not deliver innovative AI-powered information, but it does help complex display of a wide range of suggested results in an extremely easy-to-follow way. Most online SEO keyword tools can be difficult to navigate, but this one involves super UX and design.

Stationery store

Additionally, the service is completely free and has a nice display which is also great for displaying information in blog posts.

5. Learn to keep things unique

Many companies that sell products just copy and paste the manufacturer’s product descriptions. While this can be a good time saving tool, it is also a mistake in terms of ranking on Google results pages. By doing this, you are effectively duplicating the content and missing an opportunity to create your own keywords.

Make sure you take the time to create unique and detailed product or service descriptions for each item you sell or promote. While this may seem like a long-drawn-out task, the conversions the approach can tap into can be its own reward. Use your main keyword repeatedly – especially at top of description. Use long tail keywords throughout the rest of the description to anticipate queries your target audience might make for your product.


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Notably, Google also prefers long content, so if time permits, don’t be afraid to create long descriptions filled with useful keywords. For example, we can see this product description for the Amazon Kindle – the term “Kindle” is listed everywhere and the text is so large that the keyword looks more natural.

6. Use trial and error tools

Sometimes in the world of keyword research it can be difficult to convert a long tail keyword into an effective web page that continues to generate traffic.

An essential part of the process once you’ve implemented your keywords and created engaging content is monitoring its progress using tools that can show how your traffic is interacting with specific pages. Web analytics platforms like Google analytics or Finteza can be very useful in this department, with both tools that can show the number of bounces your pages are causing and the conversions that occur after page impressions.


With this rich information, you can see where your visitors are coming from and how they are getting to your website. If they use mobile devices to navigate, you can modify your pages to make them more suitable for smartphones, or if your sessions on specific browsers are considerably shorter, it may be worth considering. how the page loads for users.

Basically, reviewing your progress is essential trial and error that can help you see which keywords are working when the push comes in. It can also give you the opportunity to review your existing content and product descriptions to better optimize them.

7. Do your keyword research offline

We are locked in a constant battle to discover new keywords that our competitors will not have thought of creating content for. However, one of the problems with keyword research is that we usually do it in an online space. If you intend to perform differently from your rivals in the leaderboards, it might be an idea to look in more difficult to reach places.

Magazines can be a great divergent resource which offers unique content that has the potential to deliver great exclusive keyword ideas to offline readers.

The beauty of magazines is that they are much purer than the vast majority of online content we see today. There are no search engines or SERPs to compete against. All authors and publishers are concerned with authentic, engaging and accurate content. As an online business this should be your top priority too – it’s just that adding strong keywords makes the whole process a little more rewarding.

There is also a rich array of niches in the magazine market. If your industry allows it, take a look at trade magazines for keyword ideas that won’t exist in an online world. The intention for quality content is much higher, and publishers have much less room for error – while a blog is easier to manage, promote, and refresh whenever the audience decreases.

When creating content, creativity often pays big dividends for companies that are able to think outside the box. While keyword research can be a tedious process at times, in an industry focused on engagements, impressions, and conversions, investing the time to uncover effective long-tail keywords can generate sustained income over time.