Key points to remember: Even though there is negative sentiment for the second quarter, ad spend is expected to increase in 2024. Google is serving more and more ads to a wider audience with the growth of YouTube. Cloud growth should be given more consideration, as it can offset any revenue decline and be a […]

New Jersey, United States – Verified Market Reports published the latest market research report on the competent intelligence of the Internet advertising market. The report aims to provide an in-depth and accurate analysis of the Internet Advertising market, considering market forecasts, competitive intelligence, technical risks, innovations and other relevant data. Its meticulously prepared market intelligence […]

Connecticut Gov. Ned Lamont (D) on Tuesday signed a bill banning cannabis donations in exchange for donations or indirect payments and allowing cities to levy up to $1,000 in fines for violation, reports CT News Junkie. The legislation includes provisions explicitly allowing individuals to share with friends and family as long as the exchange is […]

Ford Motor will pay $19.2 million to resolve allegations that it falsely advertised actual fuel economy and payload capacity for certain hybrids and pickup trucks, the Iowa attorney general’s office announced Tuesday. The multi-state settlement covers 2013-2014 C-Max hybrids and 2011-2014 Super Duty pickups. In 2013, Ford lowered advertised fuel economy ratings on its C-Max […]

Display media company JCDecaux has officially launched its JCDecaux ACADEMY e-learning course – a market-leading, vendor-neutral program designed to foster understanding and awareness of the power of outdoor advertising digital. The course is free and includes real world examples, case studies and key elements of the advertising business in Australia and around the world. Max […]

At a Federal Deposit Insurance Corporation (“FDIC”) town hall meeting this week, the board of directors voted to finalize new regulations that will give the FDIC and the public better tools to ensure that advertising on deposits does not mislead the public. , consumers and businesses, as to whether deposits will be insured. The Consumer […]

NEW YORK–(BUSINESS WIRE)–May 19, 2022– Viamedia, the leader in fully integrated independent cross-media local advertising, today announced the launch of its new Parity ADS Platform™. The platform uses a transitional approach to maximize live streams for IP-based distribution by simultaneously inserting regionally targeted advertisements on linear feeds to match local advertisements shown on traditional cable […]

Serial entrepreneur Gary Vaynerchuk is getting into advertising barter with a new agency called Tingley Lane Trading. It will be part of Vaynerchuk’s advertising portfolio company, VaynerX. His pitch is that it will give customers access to high-quality ad inventory and other offerings like social media. Serial entrepreneur Gary Vaynerchuk is getting into bartering with […]

The American car multinational Ford Motor Company recently published an advertisement on its Youtube channel which appears to attack the richest man in the world, Elon Musk, who is also the CEO of the largest electric vehicle manufacturing company. Tesla Inc.’s new one-minute ad campaign aired during the annual American horse race – The Kentucky […]

Advertising can be described as the attempt to influence the buying behavior of customers or customers with a persuasive sales message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching them with an effective advertising campaign. Someone said “Advertising is nothing more […]

Anganwadi workers in Karnataka refused to accept the sarees offered by the state as they did not like the design and said it looked more like a government banner. The sarees were distributed to ensure the successful deployment of Prime Minister’ Poshan Abhiyaan’s comprehensive program (National Nutrition Mission). Over 2.5 lakh sarees worth around ₹10 […]

Danny Robinson, Creative Director of Martin Agency, next to a mural in his office. Robinson was named Creative Director of the Year 2021 by Ad Age. (BizSense File) Creative TrailHead added local nonprofit Across borders and celebrity chef tuff stone as customers. Work for both will include content creation and strategic branding. To the customer […]

NBA legends Charles Barkley and Shaquille O’Neal have had a bittersweet relationship over the years, both on and off the court. Shaquille O’Neal and Charles Barkley have a very unique relationship. The duo share the screen as NBA analysts on TNT, delivering their views on some of the best players in the world. Barkley was […]

Framestore has appointed Kamen Markov to its London advertising team as Creative Director. Markov’s credits include Cravendale ‘Cats with Thumbs’ which has reached over 10 million views on YouTube, John Lewis & Partners ‘The Boy and the Piano’ which has won over 15 VFX awards worldwide including VES, Cannes Lion, British Arrows and ADC, as […]

– Advertisement – Local advertising and communications professional AB Barrera was unanimously elected to serve as 2n/a Lieutenant Governor and begins his District Governor track for District 10 of the American Advertising Federation. Courtesy Image Texas Border Affairs Houston, TX- Local advertising and communications professional AB Barrera was unanimously elected to serve as 2n/a Lieutenant […]